Continuing our topic of minimum guarantee practices, we’re explaining the approaches used by licensors and licensees as well as how the parties can come to an agreement and secure its execution.
Minimum guarantee is a standard term which is met pretty much in every licensing agreement. And while the concept of minimum guarantee is nothing new to licensors of all expertise levels, the actual importance of this retainer is frequently misunderstood by many. In this article, we decided to shine a light on the different aspects of minimum guarantees and explain how exactly they matter to both sides in a licensing partnership.
Licensor’s primary duty is monitoring and optimizing the licensing journey throughout its lifespan. Of the numerous tasks implied by this duty, some present the turning point, requiring licensors’ special attention. In such moments, licensor’s ability to react to the situation is significant and may directly affect the outcome of a licensing program. On the whole, there […]
In a broad range of cases, a professional brand licensing agent may become an indispensable player in the licensing journey. Depending on the needs of a brand, their functions and responsibilities may differ. For licensors to make the right choice of agent support, it’s important to understand what is the value and cost of their support. This is what we will talk about in this article.
Nowadays, retaining consumer loyalty is nothing like an easy task. For the licensing industry, the need for licensors to be more active in matching their offer to the needs of the customers has become more pressing. In this edition, we are covering the best practices for licensors to recognize the changing, or previously hidden, needs of their customers and adjust the licensing strategy of their brands accordingly.
With the innumerable stages of the brand licensing flow, understanding the priority tasks and importance of milestones becomes a major challenge for licensors across all industries. Not being aware of what truly matters for your brand licensing business frequently entails losing royalty revenues and undermining the reputation of your brand. To bring clarity to this matter, we’re listing the landmarks that require special attention in the implementation of licensing programs.
In the world of brand licensing, many consider saturation to be connected to brand’s recognition in the licensing market. Saturation, whether low or high, is a strategic choice brands make in regards to their presence in the market. Unfortunately, many licensors misinterpret the benefits of brand saturation, rushing into extremes and thus financially losing. In this article, we’re exploring the borderline insufficient/excessive presence in licensing and how the healthy ‘golden mean’ can be achieved/
With royalty rates being one of the most complex subjects in brand licensing, there’s only so much that could be covered even in a series of related articles. The ‘big’ picture behind royalty rate choices is not the easiest to understand. Considering different factors affecting royalty rates in brand licensing having different influential powers, an equilibrium in decision-making is rarely achieved. In this article, we continue answering the questions on how to approach the royalty rate choice in brand licensing with utmost pragmatism.
If there’s one thing that is the hardest to understand in brand licensing, it must be the royalty rate matter. There are numerous approaches, practices, and tips that licensors appeal to in attempts to make a smart choice of the royalty rate approach. However, it’s far not easy to understand what matters when making the rate calculation. And it’s no wonder! When preparing to answer this question, we’ve come up with numerous points, which we had to split into an article series. So, in this part, we’ll talk about how royalty rates are influenced by such factors as product and property specification as well as marketing, deductions, and exclusivity matters.
Royalty rates are one of the most challenging topics in brand licensing. It’s common for licensing partners to experience hardships in the negotiation of the right royalty rate and approach. Yet, it isn’t difficult to avoid clutter. The key to resolution is understanding the types of royalty rates that apply to the industry.