Today, it has become much harder for even the most prominent brands to build a loyal audience. The number of factors shaping brand loyalty, or the positive feelings that a brand’s fans experience thinking about its products, is pretty huge. These include, but are far not limited to, a brand’s message, design, the fan community around it, its social media image, and many other factors. In this article, we will talk about another factor, which is not any less vital for building strong brand loyalty – (outstanding) customer service.

To become recognizable, a company – regardless of its industry – must have a distinctive style. Through creative branding, mass consumers have been introduced to many renowned companies, products, and services known today. But how does the trend translate to B2B businesses? Flowhaven’s Timo Olkkola is reflecting on the importance of brand design and the impact it has made on our company in particular.

As big fans of brands, we love to tell inspiring stories about the tactics, strategies, and tricks they exploit to create unique experiences for their audience. This post reveals the strategic significance of creating a compelling brand experience in a story that happened to our team during our first acquaintance with a new loudspeaker brand.