In this post, we’re talking about the communities built around sports teams and their impact on the brand value of these teams as well as the success of their licensing and merchandising programs.

Establishing business partnerships has never been an easy task, and brand licensing is by no means an exception industry. Yet, with the variety of digital marketing tricks and tactics, everyone can gain a unique competitive edge. In this article, we’re describing how inbound marketing strategy can help the industry players improve the quality, and quantity, of their licensing partnerships.

Thinking to expand your brand licensing programs to a new geographic market, but not sure what to start with? This article lists the important criteria for a preliminary target market research that will help you ensure your licensing programs strategically fit that market.