The conference invites brand licensing enthusiast to gather together and learn about the American licensing standards and trends from the U.S.-based industry masterminds.

As brand licensing is gradually gaining its momentum, with its annual turnover has increased by 3.3% over the past year, more and more innovation is flowing into this industry. However, acquiring new strategic partnership seems to be quite traditional with outbound sales being the most preferred by licensors mean of landing new licensee partnerships. But exactly how effective is this method? Our CCO, Timo Olkkola, shares his thoughts on the subject along with flashbacks from his professional experience in the industry.

Just like any other language, brand licensing has its own language, i.e. the special terms and concepts comprehensible only by professionals working in the industry. But how international is this language? In this article, our Account Manager Edoardo Scotti is sharing his thoughts and experience relevant to the subject.