Development of licensed products is a truly creative and inspirational job, and many in the brand licensing industry would agree with the statement. However, the “approval” element of this job is still seen as a routine by many licensees and licensors alike. Could it be fun, we asked ourselves? And so we came up with an idea within our own solution. This Easter edition updated explains how the idea works for both sides of the creative product development process.

Inspired by the recent growth in the eSports trends, our CCO, Timo Olkkola, is sharing his thoughts on its trends this type of sports sets in the brand licensing industry.

As brand licensing teams realize the need for integrating a brand licensing software solution, they cannot help question the rationality of this big decision. For many, the main need for automation is to improve the internal team’s routine work and improve partner collaboration. For others, it’s all about enhancing the overall licensing progress. In this article, we will explain how do good brand licensing software solutions serve all these purposes.