For many licensors and licensing agents, the mere idea of implementing licensing software is an instant dealbreaker in attempts to optimise their licensing workflows. However, the risks of this procedure are often exaggerated, making licensors too intimidated to even get started. In this article, we’re proving the biggest licensing software implementation myths false and providing actionable tips for making this process as easy as possible, also for beginners.

Development of licensed products is a truly creative and inspirational job, and many in the brand licensing industry would agree with the statement. However, the “approval” element of this job is still seen as a routine by many licensees and licensors alike. Could it be fun, we asked ourselves? And so we came up with an idea within our own solution. This Easter edition updated explains how the idea works for both sides of the creative product development process.

Inspired by the recent growth in the eSports trends, our CCO, Timo Olkkola, is sharing his thoughts on its trends this type of sports sets in the brand licensing industry.