Insights to North American Brand Licensing and Merchandising

American Licensing Gurus in Finland: Here Is What We Learned (Guest Post) 4 months ago

Earlier this month, Flowhaven organized its first brand licensing conference, Insights to North American Brand Licensing and Merchandising, in Helsinki, Finland. The conference was attended by a few dozens of high-key licensing executives from the Nordics and the industry masterminds from the U.S. Heikki Laaninen, Head of Licensing at Ferly and a dear friend of Flowhaven team, is reflecting on his experience of attending the conference.

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Brand Licensing Business

How Efficient Are Outbound Sales In The Brand Licensing Business? 6 months ago

As brand licensing is gradually gaining its momentum, with its annual turnover has increased by 3.3% over the past year, more and more innovation is flowing into this industry. However, acquiring new strategic partnership seems to be quite traditional with outbound sales being the most preferred by licensors mean of landing new licensee partnerships. But exactly how effective is this method? Our CCO, Timo Olkkola, shares his thoughts on the subject along with flashbacks from his professional experience in the industry.

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Brand Loyalty

Building Brand Loyalty Through Outstanding Customer Service: The Headphones Brand Case 7 months ago

Today, it has become much harder for even the most prominent brands to build a loyal audience. The number of factors shaping brand loyalty, or the positive feelings that a brand’s fans experience thinking about its products, is pretty huge. These include, but are far not limited to, a brand’s message, design, the fan community around it, its social media image, and many other factors. In this article, we will talk about another factor, which is not any less vital for building strong brand loyalty – (outstanding) customer service.

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A Throwback To The Early Days Of Flowhaven's Brand design

Importance of Brand Design To B2B Businesses: A Throwback To The Early Days Of Flowhaven 8 months ago

To become recognizable, a company – regardless of its industry – must have a distinctive style. Through creative branding, mass consumers have been introduced to many renowned companies, products, and services known today. But how does the trend translate to B2B businesses? Flowhaven’s Timo Olkkola is reflecting on the importance of brand design and the impact it has made on our company in particular.

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Brand Experience Loudspeakers

The London Loudspeakers: The Story Of An Excellent Brand Experience 8 months ago

As big fans of brands, we love to tell inspiring stories about the tactics, strategies, and tricks they exploit to create unique experiences for their audience. This post reveals the strategic significance of creating a compelling brand experience in a story that happened to our team during our first acquaintance with a new loudspeaker brand.

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