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Flowhaven announces a one-day brand licensing conference in Helsinki on October 4th, 2018

The conference invites brand licensing enthusiast to gather together and learn about the American licensing standards and trends from the U.S.-based industry ma...

Brand Licensing

How Efficient Are Outbound Sales In The Brand Licensing Business?

As brand licensing is gradually gaining its momentum, with its annual turnover has increased by 3.3% over the past year, more and more innovation is flowing int...

Licensing Industry

How International Is The Language Of Brand Licensing?

Just like any other language, brand licensing has its own language, i.e. the special terms and concepts comprehensible only by professionals working in the indu...

Flowhaven's Updates

Building Brand Loyalty Through Outstanding Customer Service: The Headphones Brand Case

Today, it has become much harder for even the most prominent brands to build a loyal audience. The number of factors shaping brand loyalty, or the positive feel...

Flowhaven's Updates

Importance of Brand Design To B2B Businesses: A Throwback To The Early Days Of Flowhaven

To become recognizable, a company - regardless of its industry - must have a distinctive style. Through creative branding, mass consumers have been introduced t...

Licensing Industry

The London Loudspeakers: The Story Of An Excellent Brand Experience

As big fans of brands, we love to tell inspiring stories about the tactics, strategies, and tricks they exploit to create unique experiences for their audience....

Licensing Industry

Can Fan Communities Enhance The Brand Value Of Sports Merchandise?

In this post, we're talking about the communities built around sports teams and their impact on the brand value of these teams as well as the success of their l...

Stakeholder FAQ

How Does Inbound Marketing Funnel Improve Your Brand Licensing Partnerships?

Establishing business partnerships has never been an easy task, and brand licensing is by no means an exception industry. Yet, with the variety of digital marke...

Stakeholder FAQ

3 Factors To Study Before Entering A New Brand Licensing Market

Thinking to expand your brand licensing programs to a new geographic market, but not sure what to start with? This article lists the important criteria for a pr...

Tech Insights

3 Major Myths Of Brand Licensing Software Implementation Debunked

For many licensors and licensing agents, the mere idea of implementing licensing software is an instant dealbreaker in attempts to optimise their licensing work...

Flowhaven's Updates

Making The Development Of Licensed Products Real Fun: The Flowhaven Perspective

Development of licensed products is a truly creative and inspirational job, and many in the brand licensing industry would agree with the statement. However, th...

Licensing Industry

Esports and Brand Licensing: The Shared Future

Inspired by the recent growth in the eSports trends, our CCO, Timo Olkkola, is sharing his thoughts on its trends this type of sports sets in the brand licensin...

Tech Insights

How Does Brand Licensing Software Improve The Collaboration Of Licensing Partners

As brand licensing teams realize the need for integrating a brand licensing software solution, they cannot help question the rationality of this big decision. F...

Tech Insights

What Is A Brand Licensing CRM Software And How Valuable Is It To Your Licensing Business?

Today, businesses even in the most niche industries have recognized the value of CRM software. But how helpful is such software in brand licensing and how can l...

Stakeholder FAQ

The Definitive Guide To Minimum Guarantee Approaches In Brand Licensing

Continuing our topic of minimum guarantee practices, we're explaining the approaches used by licensors and licensees as well as how the parties can come to an a...

Stakeholder FAQ

The Minimum Guarantee, Explained

Minimum guarantee is a standard term which is met pretty much in every licensing agreement. And while the concept of minimum guarantee is nothing new to licenso...

Licensing Industry

Who Are Flowhaven? The Story Behind The Most Intuitive Brand Licensing Solution

They say the brands that win are the brands that succeed at telling a great story. In the licensing industry, this statement is both an unspoken motto and a com...

Licensing Industry

Brand Licensing Europe 2017: How It Was

Last week our team attended Europe's (and, possibly, the world's) greatest licensing show, Brand Licensing Europe, or simply BLE. Looking back, we must say it w...

Licensing Industry

How To Make The Most Out Of Your BLE Meetings

Europe's biggest licensing event, BLE will happen just one week from now. Yet, the thrill is already here, or, rather, everywhere in the brand licensing world. ...

Licensing Industry

Defining Your Business Targets For BLE

Every year in October, London Olympia turns into a grand European brand licensing show. The time of numerous business meetings and new product demonstrations, t...

Stakeholder FAQ

3 Critical Moments In The Brand Licensing Workflow

Licensor’s primary duty is monitoring and optimizing the licensing journey throughout its lifespan. Of the numerous tasks implied by this duty, some prese...

Licensing Industry

What Makes BLE A Special Event In The Brand Licensing Industry

As BLE is nearing, the licensing industry's buzz keeps escalating progressively. Europe's licensing event number one, the expo will provide insights on the uniq...

Stakeholder FAQ

Licensing Agents: 4 Questions To Ask Before Choosing One

In a broad range of cases, a professional brand licensing agent may become an indispensable player in the licensing journey. Depending on the needs of a brand, ...

Stakeholder FAQ

4 Ways To Better Understand The Needs Of Brand’s Audience

Nowadays, retaining consumer loyalty is nothing like an easy task. For the licensing industry, the need for licensors to be more active in matching their offer ...

Stakeholder FAQ

Knowing Your Licensing Business: 4 Milestones That Matter

With the innumerable stages of the brand licensing flow, understanding the priority tasks and importance of milestones becomes a major challenge for licensors a...

Tech Insights

4 Elements Of An Outstanding Brand Licensing CRM Software

Nowadays, the brand licensing industry is being exposed to a rapid development of technological advancements. Licensors get access to the newest tools that reli...

Stakeholder FAQ

Brand Saturation: Why Licensors Should Worry

In the world of brand licensing, many consider saturation to be connected to brand's recognition in the licensing market. Saturation, whether low or high, is a ...

Stakeholder FAQ

Factors Affecting Royalty Rates in Brand Licensing, Part Two

With royalty rates being one of the most complex subjects in brand licensing, there's only so much that could be covered even in a series of related articles. T...

Stakeholder FAQ

Factors Affecting Royalty Rates in Brand Licensing, Part One

If there's one thing that is the hardest to understand in brand licensing, it must be the royalty rate matter. There are numerous approaches, practices, and tip...

Licensing Industry

3 New Strategic Directions In Brand Licensing

Nowadays, there are numerous product categories, collaboration tools, and practices licensors can choose from when developing their brand licensing strategies. ...

Stakeholder FAQ

The 6 Major Types Of Licensing Royalty Rates

Royalty rates is one of the most challenging topics in brand licensing. Commonly, licensing partners face numerous difficulties during the negotiation of the ro...

Stakeholder FAQ

The Ultimate How-to For Onboarding New Licensees

Onboarding new licensees into brand licensing projects is one of the toughest mission in the entire licensing workflow. It requires a lot of effort from both br...

Licensing Industry

The Impact Of Licensing Expo 2017: How It Was, What We Learned, And What’s Ahead

To every person at least faintly involved in brand licensing, the Licensing Expo in Las Vegas is the most eagerly awaited event of the year. The exhibition last...

Stakeholder FAQ

Retailers: What Are They Looking For In Licensed Production?

Today, retailers are just as important partners for brand owners as licensees. Gone are the times when licensors communicated with retailers through intermediar...

Licensing Industry

Retailtainment And Brand Licensing: What’s The Bond Between The Two

In the past, brands considered the retail's revenue-generating mechanism as a given. Today, they're revising their relationships with retail partners due to the...

Stakeholder FAQ

Choosing The Right Product Categories For A Brand Licensing Program

Choosing the right product categories for brand extension is one of the trickiest challenges that licensors encounter in their roles. Unfortunately, many of the...

Stakeholder FAQ

5 Reference Points For Choosing The Right Licensee

They say partnerships in brand licensing are like marriages. Taken the long-lasting nature of licensing programs, this statement is no exaggeration. More often ...

Stakeholder FAQ

The 3 Advantages Brands Enjoy With The Licensing Strategy

Ever since the first explosion of Mickey Mouse toys, books, and commodities, licensing as an expansion strategy has been actively used by licensors in different...

Stakeholder FAQ

The 3 Financial Figures All Brand Licensors Should Track

One of the everlasting problems that licensors frequently encounter is the need to maintain control over the financial figures of brand licensing programs. More...

Licensing Industry

4 Reasons To Attend LIMA’s Licensing Essentials Course

In the beginning of May, the licensing Industry's Merchandisers Association hosted the Annual Licensing Essentials Course at Lord’s Cricket Ground in London. ...

Licensing Industry

5 Reasons Our Team Is Heading To The Licensing Expo 2017

In about a week's time, the Mandalay Bay Convention Center in Las Vegas will host one of the biggest events in the brand licensing industry, Licensing Expo 2017...