Category: Brand Licensing

Brand Licensing Business

How Efficient Are Outbound Sales In The Brand Licensing Business? 6 months ago

As brand licensing is gradually gaining its momentum, with its annual turnover has increased by 3.3% over the past year, more and more innovation is flowing into this industry. However, acquiring new strategic partnership seems to be quite traditional with outbound sales being the most preferred by licensors mean of landing new licensee partnerships. But exactly how effective is this method? Our CCO, Timo Olkkola, shares his thoughts on the subject along with flashbacks from his professional experience in the industry.

Read more