Just like any other language, brand licensing has its own language, i.e. the special terms and concepts comprehensible only by professionals working in the industry. But how international is this language? In this article, our Account Manager Edoardo Scotti is sharing his thoughts and experience relevant to the subject.
As big fans of brands, we love to tell inspiring stories about the tactics, strategies, and tricks they exploit to create unique experiences for their audience. This post reveals the strategic significance of creating a compelling brand experience in a story that happened to our team during our first acquaintance with a new loudspeaker brand.
In this post, we’re talking about the communities built around sports teams and their impact on the brand value of these teams as well as the success of their licensing and merchandising programs.
Inspired by the recent growth in the eSports trends, our CCO, Timo Olkkola, is sharing his thoughts on its trends this type of sports sets in the brand licensing industry.
They say the brands that win are the brands that succeed at telling a great story. In the licensing industry, this statement is both an unspoken motto and a competitive advantage for all those who follow it. And while our team’s core mission is providing a software solution for the industry’s players, we simply couldn’t underestimate the power of story. So, here is ours!
Last week our team attended Europe’s (and, possibly, the world’s) greatest licensing show, Brand Licensing Europe, or simply BLE. Looking back, we must say it was an amazing show that impressed the visitors with unique installations, product showcases, and great side events. In this article, we’re giving our honest opinion about the best moments of this year’s BLE and why it has been the best so far.
Europe’s biggest licensing event, BLE will happen just one week from now. Yet, the thrill is already here, or, rather, everywhere in the brand licensing world. Its community is ready to meet each other and discuss the future plans for their unique brands and properties and innovative products. As most of the upcoming BLE meetings have now been booked, it’s time to recall how to maximise the value of these meetings and the BLE attendance in general.
Every year in October, London Olympia turns into a grand European brand licensing show. The time of numerous business meetings and new product demonstrations, the Brand Licensing Expo, or simply BLE, is easy to get lost at, particularly if one doesn’t have a plan. Thus, outlining business targets in advance becomes essential for achieving the desired goals and objectives in licensing. This article collects the approaches frequently used by licensors to maximize the value of their BLE attendance based on their missions.
As BLE is nearing, the licensing industry’s buzz keeps escalating progressively. Europe’s licensing event number one, the expo will provide insights on the unique licensing trends and bring together thousands of licensing professionals to present their remarkable brands, products, and professional services. Excited to attend the expo almost in our entirety this year, our team has discussed what (in our opinion) makes BLE a must-attend event for everyone with at least the slightest interest in the industry’s future.
Nowadays, there are numerous product categories, collaboration tools, and practices licensors can choose from when developing their brand licensing strategies. However, as the industry trends change with cosmic speed, it’s becoming harder to stay focused and up-to-date in making long-term licensing plans. What’s more, with the abundance of novelties that constantly replace each other, it’s challenging to make right choices at a particular moment in time. Therefore, many licensing teams find themselves wondering what strategic moves to make, and in which directions. For these teams, we have compiled a list of the most innovative licensing strategies of 2017.