Today, it has become much harder for even the most prominent brands to build a loyal audience. The number of factors shaping brand loyalty, or the positive feelings that a brand’s fans experience thinking about its products, is pretty huge. These include, but are far not limited to, a brand’s message, design, the fan community around it, its social media image, and many other factors. In this article, we will talk about another factor, which is not any less vital for building strong brand loyalty – (outstanding) customer service.
To become recognizable, a company – regardless of its industry – must have a distinctive style. Through creative branding, mass consumers have been introduced to many renowned companies, products, and services known today. But how does the trend translate to B2B businesses? Flowhaven’s Timo Olkkola is reflecting on the importance of brand design and the impact it has made on our company in particular.
Development of licensed products is a truly creative and inspirational job, and many in the brand licensing industry would agree with the statement. However, the “approval” element of this job is still seen as a routine by many licensees and licensors alike. Could it be fun, we asked ourselves? And so we came up with an idea within our own solution. This Easter edition updated explains how the idea works for both sides of the creative product development process.