Development of licensed products is a truly creative and inspirational job, and many in the brand licensing industry would agree with the statement. However, the “approval” element of this job is still seen as a routine by many licensees and licensors alike. Could it be fun, we asked ourselves? And so we came up with an idea within our own solution. This Easter edition updated explains how the idea works for both sides of the creative product development process.
The Flowhaven Updates • Posted on
*WARNING: You might not understand this post as it is intended for the amazing creative professionals working on delighting the world with outstanding licensed products!
The world of brand licensing is all about collaboration. The development of licensed products is mainly managed by the licensee who then seeks approval from the licensor to proceed to next stage. Some licensees feel that the approval journey that licensors require is clunky, slow and uninspiring. How could it be smoother, faster and more fun?
We often hear lots of compliments towards the usability and experience of the Flowhaven design approval tool. This tool is great for managing the workflow and passing information fast between partners. What we’ve been thinking about is: is there anything extra we could do to make the development of licensed products inspirational?
In a world where text messages are considered old-school and everyone uses emoticons just didn’t feel enough to fully spark delight in the conversation. And so, here’s an example of what we came up with:
You guessed it – by adding Gif commenting.
I know many of you are wondering when this will be available. As a software provider, we can tell you this:
Thank you, hopefully, you enjoyed this post. Please share your thoughts by leaving a comment below!