Brand Licensing Europe 2017: How it Was

Brand Licensing Europe 2017: How It Was 1 year ago

Last week our team attended Europe’s (and, possibly, the world’s) greatest licensing show, Brand Licensing Europe, or simply BLE. Looking back, we must say it was an amazing show that impressed the visitors with unique installations, product showcases, and great side events. In this article, we’re giving our honest opinion about the best moments of this year’s BLE and why it has been the best so far.

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How To Make The Most Out Of Your Ble Meetings

How To Make The Most Out Of Your BLE Meetings 1 year ago

Europe’s biggest licensing event, BLE will happen just one week from now. Yet, the thrill is already here, or, rather, everywhere in the brand licensing world. Its community is ready to meet each other and discuss the future plans for their unique brands and properties and innovative products. As most of the upcoming BLE meetings have now been booked, it’s time to recall how to maximise the value of these meetings and the BLE attendance in general.

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Defining Your Business Targets For BLE

Defining Your Business Targets For BLE 1 year ago

Every year in October, London Olympia turns into a grand European brand licensing show. The time of numerous business meetings and new product demonstrations, the Brand Licensing Expo, or simply BLE, is easy to get lost at, particularly if one doesn’t have a plan. Thus, outlining business targets in advance becomes essential for achieving the desired goals and objectives in licensing. This article collects the approaches frequently used by licensors to maximize the value of their BLE attendance based on their missions.

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What Makes BLE A Special Event In The Brand Licensing Industry

What Makes BLE A Special Event In The Brand Licensing Industry 1 year ago

As BLE is nearing, the licensing industry’s buzz keeps escalating progressively. Europe’s licensing event number one, the expo will provide insights on the unique licensing trends and bring together thousands of licensing professionals to present their remarkable brands, products, and professional services. Excited to attend the expo almost in our entirety this year, our team has discussed what (in our opinion) makes BLE a must-attend event for everyone with at least the slightest interest in the industry’s future.

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licensing agent

4 Questions To Ask Before Choosing Your Next Licensing Agent 1 year ago

In a broad range of cases, a professional brand licensing agent may become an indispensable player in the licensing journey. Depending on the needs of a brand, their functions and responsibilities may differ. For licensors to make the right choice of agent support, it’s important to understand what is the value and cost of their support. This is what we will talk about in this article.

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Understanding the needs of your brand's fans

4 Ways To Better Understand The Needs Of Brand's Audience 1 year ago

Nowadays, retaining consumer loyalty is nothing like an easy task. For the licensing industry, the need for licensors to be more active in matching their offer to the needs of the customers has become more pressing. In this edition, we are covering the best practices for licensors to recognize the changing, or previously hidden, needs of their customers and adjust the licensing strategy of their brands accordingly.

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The Lost Art Of Knowing Your Brand Licensing Business

Knowing Your Licensing Business: 4 Milestones That Matter 1 year ago

With the innumerable stages of the brand licensing flow, understanding the priority tasks and importance of milestones becomes a major challenge for licensors across all industries. Not being aware of what truly matters for your brand licensing business frequently entails losing royalty revenues and undermining the reputation of your brand. To bring clarity to this matter, we’re listing the landmarks that require special attention in the implementation of licensing programs.

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4 Elements of a Good Brand Licensing CRM

4 Elements Of An Outstanding Brand Licensing CRM Software 1 year ago

Nowadays, the brand licensing industry is being exposed to a rapid development of technological advancements. Licensors get access to the newest tools that relieve the pains of their everyday routines, such as design approvals, sales validations, and management of digital content. However, as more and more options for the efficient administration of the licensing workflow are available, it’s becoming complicated for licensing teams to make right decisions. Perhaps the most complicated one relates to the choice of a brand licensing software, which, undoubtedly, is the among the most demanded brand licensing tech solutions. This article aims to provide an image of what elements make up a good brand licensing software.

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Brand Saturation: Reasons to Worry

Brand Saturation: Why Licensors Should Worry 1 year ago

In the world of brand licensing, many consider saturation to be connected to brand’s recognition in the licensing market. Saturation, whether low or high, is a strategic choice brands make in regards to their presence in the market. Unfortunately, many licensors misinterpret the benefits of brand saturation, rushing into extremes and thus financially losing. In this article, we’re exploring the borderline insufficient/excessive presence in licensing and how the healthy ‘golden mean’ can be achieved/

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