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The Brand Licensing Playbook

The Brand Licensing Playbook

A lot of people have tried to rework and modernize brand licensing workflows and processes. But, some things don't need updates, they just need to be explained clearly. We created this e-book to provide a general understanding of the brand licensing business, its operations and processes, graphics to help you plan your own workflow map. It’s based on our CEO’s celebrated university thesis and the 50+ years of licensing experience pulsing through our team. 

What's inside:

  • Actionable advice you can apply right away, like a step-by-step guide to mapping your licensing workflows

  • Insider tips on navigating stakeholder relationships

  • How to choose the right tactics for sales management, product development, marketing, and more

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