Licensing Week has gone virtual. Instead of meetings under the bright lights of the Las Vegas strip, licensing professionals from around the globe are invited to experience the industry's most exciting week from the comfort of their homes, June 15-19. Intimidating to some, the digital transition presents new opportunities for teams to gain visibility, network, and learn how the licensing industry is rebuilding post-lockdown. Below, our tips for conquering Licensing Week Virtual.
1. Get Comfortable Being Uncomfortable
Licensing Week Virtual will be the first virtual conference for many attendees. Even after months of video calls and adjustments to working from home, the idea of participating in a week-long virtual event can still sound daunting. After all, Licensing Week has traditionally been fueled by the fast pace of the Licensing Expo show floor, high-stakes meetings, and parties that bring the industry closer together and make the time pass more quickly.
If you're feeling uncomfortable going into Licensing Week Virtual, consider this: this year, you are free from distractions. Instead of running between booths for meetings or struggling to hear a speaker over the roar of the crowd, you have the unique opportunity to listen and learn from the best in the business on your terms (yes, even in your pajamas).
The team behind Licensing Week virtual has made the seminars and panel discussions available on-demand immediately following the show, making it easier than ever to replay panel discussions and get the full experience of the event.
2. Look for the trends and whitespaces
Remember that the events of this year have challenged every single business to strategize and restructure. No matter how big the operation, licensing teams have had to adjust to new consumer buying habits, retail closures, e-commerce demands, and more to survive.
Experts are still working on projections about the future. Still, Licensing Week Virtual offers attendees an opportunity to hear how leading executives are tackling changes and what their internal research tells them about emerging trends and opportunities in new markets.
You can use the information you gather from the speakers to work out plans for your program and determine if there is an opportunity for you to pivot or extend your brand into the categories showing the most promise.
3. Become a Master Matchmaker
The Matchmaking Service has always been the highlight of Licensing week offering licensing professionals of all levels a chance to match with the perfect partners for future licensing deals and more.
This year, each user can select up to seven product and property category types for their individual Matchmaking Service profile, input suggestions, forward meeting requests to colleagues, and more to ensure each meeting is a success.
To master matchmaking, you need to register and do your research. Matchmaking Service accounts are only activated upon registration to the event and require accurate information to help secure the best matches.
Proper research will help you better understand how the companies you're interested in have been affected by the current economic climate and if a potential partnership could satisfy both of your current needs.
Don't be afraid to think outside of the box when it comes to matchmaking. While targeting large companies with global name recognition may sound appealing, you may also want to consider small agencies, independent designers, and software providers, whose expertise could help you scale your business. Flowhaven's team of friendly associates will be available to chat via the Matchmaking Service all week.