You decided that Licensing Relationship Management is the technology your team needs to deliver timely, automated, targeted communications to your partners.
Before you ride off into the sunset, there's one last thing you need to do: implement the system.
Implementing an LRM can be challenging for any brand licensing company. After all, it demands that every person connected to your licensing program change their workflows.
Getting brand assurance involved is just as important as getting the licensing department head on board. If your LRM doesn't work for all stakeholders, you'll have problems.
Think of it like this. Have you ever tried to convince a child to eat their vegetables? They may mildly be aware of the long-term benefits, but if you can't make a compelling argument, you'll be fighting an uphill battle. Convincing a licensing team used to working in a specific way to use a licensing relationship management system – like Flowhaven – can be an equally challenging experience.
Everyone on your team might not see the benefits of LRM right away or embrace it with open arms. Don't panic. That's normal. The biggest obstacle to LRM implementation is winning over non-believers.
Below, we offer six tips for better LRM implementation.
- Planning without Processes
- Vendors made false promises
- High costs
- Software too buggy
- Vendor lacked industry expertise
- Software lacks helpful features
Planning is everything. If you don't define your business goals first, it will be harder for your team to understand how any new technology will help you excel.
The key to success? A mapping process. This will help you decide which processes need to be automated. Ask yourself. How much time do you spend going over design approvals? Agreements? Royalties? How do you assign tasks? LRM can help you increase efficiency in every area. Even better, it can free up time to help you focus on projects that demand more creative thinking.
Do you know if your LRM works with the other software your team uses? If not, you may have a real problem. Being asked to learn a brand new system can be hard enough. If your new LRM doesn't fit with the software your team has already spent time getting to know, it will be even harder for you to get your team interested in the new platform.
During implementation, make sure that everything from your email server to your accounting software works with your LRM. It should feel like finding the last perfect-fitting piece of a puzzle, not winning a fight and leaving your team to pick up the pieces.
Don't implement your system and walk away. Let your team know that you're genuinely interested in their feedback. The earlier you get the people who will be using the technology each day to know and love the solution, the faster you'll reach your goals.
The group you choose should represent every function within your business. Think quality assurance testers, licensing managers, and even interns if it will help. This process will help your team get to know LRM faster and tell you where the system needs to be further customized to meet your needs. People who've spent a long time with technology are more likely to be loyal to it. (Remember how much you loved your Tomagachi?)
Most modern LRMs have the added benefit of dedicated customer success teams. These product experts not only facilitate workshops to help you learn the system inside and out, but they also allow you to tailor the system to suit your specific needs.
Let's say your creative team needs to focus on asset management while your accounting team needs training in royalty recoupment. How do you ensure that both are getting what they need and, most importantly, learning how to work with each other? They will need to become disciplined in inputting and updating information and activities to support each other.
This should extend to the company's C-suite. With all key decision-makers using the same solution, your business's key players will access unified information. With the broad overview an LRM provides, you can guarantee no one sees the information that's not available to everyone else.
Data migration is one of the most important aspects of LRM implementation. Whether you're transitioning from an older system or adopting an LRM for the first time, you need to ensure that all of your company data is uploaded to the new system safely and securely.
It helps to set training schedules and let your team know exactly how you expect them to execute the project. Designate a project manager who can make wrangle all of the team members needed to gather archival data and carry out the project with a laser focus. Companies like Flowhaven offer new customers dedicated Customer Success agents. These experts walk teams through every step of the onboarding process, including moving data from old systems or no system at all.
LRM implementation shouldn't feel like an extra job. Make plans to hand off any lingering tasks so your team can concentrate fully on performance. If you have room in your budget, make training an event, your team will look forward to catering or a reward for the fastest learner.
Suppose by the end of the implementation process, you have been able to blend this new technology with improved internal processes and empowered your employees to perform their jobs better. Your new LRM will conquer its ultimate goal: enabling your business to achieve more.
When dealing with an LRM adoption, don’t just focus on the project's technical parts. That will only lead to mild success. Make sure you’ve ingrained the desire to win in everyone’s heart and show then that LRM is the only tool that can make success possible.
And since LRM user-adoption is an ongoing effort, you will need to continuously refine your goal and implementation strategies, ensure top management support, launch an incentive system, demonstrate ROIs, and, above all, provide long-term training.
Implementing an LRM can be a little tricky. It’s a lot if you have a user-friendly LRM that makes it fun to engage in even the most complex tasks.
Our all-in-one platform can take care of everything you need to run a brand licensing program like a champ. And makes it easy to track your progress over time.
· Use our reporting tools to create progress reports
· Use our status column to see which phase programs are in
· Use our charts and graphs to create timelines
· Assign tasks to hold team members accountable
It’s that simple! Try us out today and see how easy it is to implement Flowhaven.