Flowhaven Sponsors Brand Licensing Europe’s Matchmaking Service

This year, Flowhaven is bringing the power of data to Brand Licensing Europe, now in its 21st year. Brand Licensing Europe is the definitive event for licensing professionals in the U.K. and Europe, celebrating the region’s great cultural diversity as new innovative technology and trends. As sponsor, Flowhaven will support the event’s Matchmaking Service. Designed to connect IP owners and decision-makers with top-notch licensees, the service will help licensing professionals of all levels connect and form lasting connections.

The Matchmaking Service will be available on the show floor via digital kiosk. Users will have the opportunity to pre-book one on one meetings with partners who are new to the show or who have a proven track record in the industry. The Matchmaking Service will also help interested parties organize their schedules to enhance their time at the show.

Additional highlights:

  • Search by region, property name, company name, category and more to ensure you meet the most relevant exhibitors for their needs;
  • Discover new properties by using the search tool to narrow down exhibitors by property type;
  • Introduce yourself pre-show to increase meeting efficiency;
  • Search for pre-registered visitors and exhibitors by type, region, category, company name and more;
  • Message anyone requesting a meeting to see if it’s a worthwhile match;

and much more.

Brand Licensing Europe is a must-attend event for the European licensing community and beyond. In 2018, more than 7,700 retailers, licensees and marketers attended Brand Licensing Europe, a 6% increase from the year before. 264 companies exhibited. This year, more than 2,500 new and evergreen properties will be available for licensing opportunities, including character, food, fashion, art and design brands.

On-site events include category-specific activations, brands & lifestyle seminars, product showcases, the License This! Competition and The Licensing Academy, a series of educational talks that aim to help you become a more informed professional.

"Sponsored by Flowhaven, the BLE Matchmaking Service is a free online tool that exhibitors and visitors can use to pre-book meetings, helping them make the best use of their time at the show," says Anna Knight, event director, BLE. "BLE is a meetings event; people come here to do business. Exhibitors' and visitors' diaries are jam-packed from the second the show opens for three solid days, and the Matchmaking Service helps them to maximize their time at the show and meet people they may have otherwise missed. We're delighted to see its use–and popularity–rise exponentially year-on-year."

The Matchmaking Service’s goals resonate with Flowhaven’s deeply held belief that collaboration and digital tools help the industry move forward. As one of our core values, we champion collaboration not only between our customers but also in the licensing community at large. And we believe that starts with education, quick action, community building, and an unbreakable commitment to better connected licensing professionals.

“This industry is fully built on personal relationships and we are happy to support the community with tools to build and nurture networks during BLE and beyond,” says Kalle Torma, CEO and founder, Flowhaven.

New exhibitors and partners can access free VIP concierge service, which helps the setting up and building of online profiles and book meetings with a custom wishlist of relevant attendees.

Brand Licensing Europe is set to take place Oct.1-3 at ExCeL London

For more information about Brand Licensing Europe visit www.brandlicensing.eu

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