Letter from the CEO: A Step Forward For Licensing Relationship Management (LRM)


Today, we’re honored to announce our $5.2 million (€4.75 M) seed round with Global Founders Capital and Icebreaker.vc. This is an exciting milestone for our company and is essential in our quest to make the journeys of licensing and nurturing brands easier.

The new funding will help our company further its mission to modernize the brand licensing industry by expanding its sales and marketing efforts around the globe, contributing to its product development and the hiring of key positions. The brand licensing industry is one of the most rapidly growing industries in the world, made up of Fortune 500 brands, licensing agents and manufacturers with an interest in expanding popular brands into consumer products and experiences. In 2018, the brand licensing industry grossed more than $280 billion in revenue, a number that we look forward to contributing to in our new chapter.

Global Founders Capital invests in startups that disrupt existing markets or create new ones. Portfolio investments include Facebook, Slack, Trivago, Canva, Eventbrite and more.

“Brand licensing is a fast-growing industry with a deep opportunity for technologically-driven advancement. Flowhaven is bringing that from a point of passion, deep industry knowledge, and customer-centricity. We are elated to welcome Flowhaven into the Global Founders Capital family and look forward to partnering on the road ahead to build a category-defining company,” says Philippe Klintefelt Collet, partner, Global Founders Capital.

Icebreaker.vc is a VC firm and community with a focus on software-driven companies in the Nordics and Baltics. Icebreaker.vc and Flowhaven have worked together since 2018 with a focus on international growth and sales & marketing acceleration.

“Flowhaven is one of the best examples of our investment focus, having deep industry knowledge and a software-driven solution to a growing global problem. We are proud to continue supporting the team with this investment round and welcome new Global Founders Capital on-board. We are very much looking forward to the upcoming acceleration of Flowhaven’s international business,” says Aleksi Partanen, partner, Icebreaker.vc.

“To achieve long-term success, we wanted to involve brilliant investors who had prior experience helping companies accelerate and sustain growth. We are excited to continue our partnership with Icebreaker.vc and embark on a mutually beneficial journey with Global Founders Capital,” says Kalle Törmä, chief executive officer and founder, Flowhaven.

Completing this round of funding continues an extraordinary year of growth for Flowhaven, which saw the company expand its customer roster, make key appointments in North America and the UK, and triple its market share globally. Since the beginning of the year, the company has formed new partnerships with global brands and agencies including Globosat, Brazil’s largest pay-TV provider; Gruner+Jahr, one of Europe’s largest media publishers; Crunchyroll, the world’s most popular anime brand; Timbuktu, Art Ask Agency and Rovio, and many others. An additional testament to the company’s growing success, Törmä was awarded Licensing International’s Rising Star Award at the beginning of the year for his groundbreaking work in licensing management and his success working to widen licensing’s reach in the Nordics.

Flowhaven is moving its headquarters, currently located in Espoo, Finland, to Helsinki and formally opening its office in Santa Monica, Calif. The company is set to expand its operations in Central Europe and the U.K. and will soon announce new appointments to its global leadership team.

“We’ve seen big changes in the market and a push for easier licensing management. It is fantastic that we can contribute to the success of media and entertainment companies ranging from small companies to Fortune 500 enterprises,” says Timo Olkkola, chief commercial officer and co-founder, Flowhaven.

Flowhaven was founded in 2016 by Kalle Törmä, a former licensing operations specialist at a top gaming company and a lifelong brand enthusiast. The state of the art platform helps brand licensing professionals tailor their operations and analyze their data to optimize their workflows and increase their revenue. At the heart of Flowhaven’s solution is Salesforce, the #1 customer relationship management solution, which uses cloud-based, intuitive technology to manage company relationships, streamline processes and improve profitability.

We would like to extend a sincere thank you to our new and long-time customers, advisors, partners, supporters and of course friends. What started as a bold vision for an easier way for brand licensing teams to organize their workflows, manage their operations and scale their programs, is realized. We look forward to continuing our mission as we move into this new chapter of growth.  


Kalle Törmä

CEO & Founder, Flowhaven

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