Sep 20, 2017

What Makes BLE A Special Event In The Brand Licensing Industry

An international event of the year number two (after Licensing Expo), BLE 2017 is attended by the decision makers and key influencers of numerous brands, agencies, and manufacturing organizations. However, not only European branches of companies are coming together. Plenty of brands and manufacturers from overseas will also attend the event, too. Besides, the exhibition will host many new players from industries that include entertainment, film & TV, sports, and others, who will present interesting branded properties and products to take a note of.

Essentially, BLE is the largest meeting point in Europe for everyone even slightly involved in licensing. Only last year, the number of companies exhibiting has well exceeded 200. Among these companies, a little less than 70% of the personnel had an authoritative power in decision-making. Altogether, the number of participants outreached 7,000 and will likely be higher this year.

Matchmaking is one of the main reasons that makes international licensors, licensees, and agents flee to London Olympia in October. This service is an easy way to meet, network, and mingle with industry professionals without researching on and emailing prospects partners in advance. BLE Matchmaking saves both parties time and makes confirming business meetings a breeze. The proof of that is more than 1,700 meetings booked through the services in 2016.

The number of seminars taking place at BLE 2017 has been already admitted to become record throughout expo's history. The industry professionals speaking at the seminars will cover the latest trends, news, and forecast relevant to the international brand licensing.

Licensing Academy aims to educate the visitors on the key trends in the industry. The Academy lectures provide answers to such major licensing questions as building successful licensing programs and managing brand licensing activities. In parallel to this, The Live Stage & Seminar theater will hold multiple interviews and presentations carried by licensed professionals. The talks will revolve around the rising industry topics, such as the popularity of gaming brands and retail opportunities for brands.

The classic BLE garden party, a night of exquisite food, drinks, and conversation topics, has already become a tradition. The after-party, taking place on the breathtaking roof of the Roof Gardens at Kensington, gathers the expo attendees for an informal chat with colleagues, potential clients, and partners. This year, our team is contributing something special to this event. Get ready to party with us and your teammates and partners!

Other special events at BLE 2017 include:

  • Brand & Lifestyle Product Showcase, which will demonstrate 120 products across numerous categories by global licensees.
  • Toy & Game Innovation Zone, showing the most successful examples of toy and game licenses of the year and the previews of the upcoming merchandise lines.
  • Europe's biggest character parade, taking place at 11 AM on Tuesday. The organizers have promised us to bring together up to 100 characters - must be a show worth watching!
  • This year’s novelty is Licensing World for Games, which will disclose how video games flow from screens to stores.

For us, BLE is the time to fulfill three strategic missions we've been following since the start of the year. The first mission is reconciling with our existing partners and learning about the updates in their businesses. Secondly, we're full of enthusiasm to meet new partners and discuss joint opportunities. Furthermore, our team is excited to present the finalized version of our program 'live' at the expo.

If you want to be among the first ones to see the most modern and intuitive brand licensing solution in the market today, drop me a line at

Looking forward to BLE and meeting you there!

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