Pete Canalichio, president of Licensing Brands offers tips on finding the right expansion points to grow your brand licensing program. Pete is a brand licensing expert, author, and speaker, whose work can be found across global brand licensing markets. During his tenure, Pete has worked with numerous high-level brands, including NASCAR, FIFA, NHL, Coca-Cola, and many others.
About the conference:
Flowhaven gathered a roster of European brand licensing professionals and enthusiasts and four brand licensing experts from the U.S. to network on October 4, 2018, in Helsinki, Finland. Titled “Insights to North American Brand Licensing and Merchandising,” the event focused on the best practices in the brand licensing industry and the hottest licensing trends in the U.S. market.
Licensing lifecycle management has never been so easy! Built on Salesforce, the #1 customer relationship management (CRM) platform, Flowhaven enables licensors and agents to manage the wide range of activities required to run a successful licensing journey with B2B partners including agreement management, digital content distribution, design collaboration and approvals and sales reporting and validation. Flowhaven inspires commercial and creative licensing teams to collaborate and leverage real-time business data in order to grow and scale globally. Flowhaven is a LIMA member with offices in Espoo, Finland and Santa Monica, California.