Building a licensing program as a licensee: Andrew Lawrence

Andrew Lawrence, licensing director, Pyramid America, shares his thoughts on securing a match between a great product and a great licensed brand.
Andrew manages brand licensing acquisitions at Pyramid International and has over ten years of experience in negotiating and extending brand licenses. Over the course of his career, he has worked with many recognizable brands including Nintendo, the Beatles, and Deadpool.


About Flowhaven:

Licensing lifecycle management has never been so easy! Built on Salesforce, the #1 customer relationship management (CRM) platform, Flowhaven enables licensors and agents to manage the wide range of activities required to run a successful licensing journey with B2B partners including agreement management, digital content distribution, design collaboration and approvals and sales reporting and validation. Flowhaven inspires commercial and creative licensing teams to collaborate and leverage real-time business data in order to grow and scale globally. Flowhaven is a Licensing International member with offices in Espoo, Finland and Santa Monica, California.

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