Assure effective communication between all internal and partner users.
Seamless workflow to maximize productivity towards targets and goals.
Full visibility to steer, work and manage brand's progress through time.
How To Make The Most Out Of Your BLE Meetings
Europe’s biggest licensing event, BLE will happen just one week from now. Yet, the thrill is already here, or, rather, everywhere in the brand licensing world. Its community is ready to meet each other and discuss the future plans for their unique brands and properties and innovative products. As most of the upcoming BLE meetings have now been booked, it’s time to recall how to maximise the value of these meetings and the BLE attendance in general.
Defining Your Business Targets For BLE
Every year in October, London Olympia turns into a grand European brand licensing show. The time of numerous business meetings and new product demonstrations, the Brand Licensing Expo, or simply BLE, is easy to get lost at, particularly if one doesn’t have a plan. Thus, outlining business targets in advance becomes essential for achieving the desired goals and objectives in licensing. This article collects the approaches frequently used by licensors to maximize the value of their BLE attendance based on their missions.
What Makes BLE A Special Event In The Brand Licensing Industry
As BLE is nearing, the licensing industry’s buzz keeps escalating progressively. Europe’s licensing event number one, the expo will provide insights on the unique licensing trends and bring together thousands of licensing professionals to present their remarkable brands, products, and professional services. Excited to attend the expo almost in our entirety this year, our team has discussed what (in our opinion) makes BLE a must-attend event for everyone with at least the slightest interest in the industry’s future.