Assure effective communication between all internal and partner users.
Seamless workflow to maximize productivity towards targets and goals.
Full visibility to steer, work and manage brand's progress through time.
Knowing Your Brand Licensing Business: The 4 Milestones That Matter
With the innumerable stages of the brand licensing flow, understanding the priority tasks and importance of milestones becomes a major challenge for licensors across all industries. Not being aware of what truly matters for your brand licensing business frequently entails losing royalty revenues and undermining the reputation of your brand. To bring clarity to this matter, we’re listing the landmarks that require licensors’ special attention in the implementation of licensing programs.
4 Elements Of An Outstanding Brand Licensing CRM Software
Nowadays, the brand licensing industry is being exposed to a rapid development of technological advancements. Licensors get access to the newest tools that relieve the pains of their everyday routines, such as design approvals, sales validations, and management of digital content. However, as more and more options for the efficient administration of the licensing workflow are available, it’s becoming complicated for licensing teams to make right decisions. Perhaps the most complicated one relates to the choice of a brand licensing software, which, undoubtedly, is the among the most demanded brand licensing tech solutions. This article aims to provide an image of what elements make up a good brand licensing software.
Brand Saturation: Why Licensors Should Worry
In the world of brand licensing, many consider saturation to be connected to brand’s recognition in the licensing market. Saturation, whether low or high, is a strategic choice brands make in regards to their presence in the market. Unfortunately, many licensors misinterpret the benefits of brand saturation, rushing into extremes and thus financially losing. In this article, we’re exploring the borderline insufficient/excessive presence in licensing and how the healthy ‘golden mean’ can be achieved/