Brand licensing is a $280.3 billion industry that is rapidly changing. Lately, professionals in the space have started to lean into modern technology to stay informed, agile, and able to adapt to changing consumer habits and market conditions. How did two pop-culture super fans become leaders in licensing relationship management technology?
On the latest episode of Approved! Podcast (recorded before social distancing orders) our CEO Kalle Törmä and CCO Timo Olkkola sit down with host Jennifer Pirch to discuss their love of fan culture; how a friendship formed in university turned into an exciting business partnership; and their desire to serve the community they love with comprehensive tools to make the process of turning a great idea into a successful global licensing program. They also touch on the company's rapid expansion and provide tips for growth for licensing professionals of all levels!
Want to hear more? Listen to Episode 8 of Approved here as well as on Apple Podcast and Spotify.
Tune into Instagram Live 04/23 at 10AM PST /1PM PST for a fun chat to compliment the episode.
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